Cost Savings Today 4-2016

Rise of the Prosumer: Digitalisation Shifts Balance of Power between Businesses and Customers

Digitalisation has enabled everyone to have access to information and to share opinions of all kinds. The balance of power, which used to be the monopoly of the company now clearly leans on the side of the customer. The relationship between a business and their clients is significantly altered. The client becomes involved in every step of the supply chain and their influence and demands will have an impact on the products, services and prices. Thanks to social media, the customer has become a key figure that challenges usual business models practically in real time and interacts with the manufacturer and demands mass customisation of products and services.

In this issue:

· Rise of the Prosumer: Digitalisation shifts balance of power between businesses and customers

· Focusing on the most important purchases

· Client Interview: “As Clients, We are Always at the Centre”

· Great all-round results for BASF subsidiary

· Focus on: Travel Management

· Mutual Trust From the Beginning Brings Tangible Results in Costs Savings

· Cost Reduction Project Offers Fertile Ground for Savings

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