Deborah Group (Italy)
Industry sector: Cosmetics
Cost categories investigated: Merchandising material, telecommunications, travel and cleaning
The Expense Reduction Analysts team
About the project:
The Group was founded in Paris in 1903; the company’s core business is the production and marketing of pharmaceutical and cosmetic products, among which the well-known Diadermina cream. Deborah make-up was founded in 1962. Now a 4th generation family business, the Group is also a well-established international company present in over 50 countries. The objectives are to consolidate the leadership in Italy and continue with the expansion strategy in foreign markets.
What the client says:
“The optimisation of operational mechanisms is an integral part of the business’ growth. We thought that a consultancy such as Expense Reduction Analysts could provide significant savings on indirect costs.”
Lucia Fracassi, CEO Deborah Group
What Expense Reduction Analysts says:
“Marketing is a core activity for a Group involved in Cosmetics, and POS displays are crucial in trade marketing.
Due to this high attention and budget entity the project concerning this category was constantly managed “at four hands” between the management of Deborah and the team of ERA, and this collaboration is one of the reasons of the excellent result obtained in term of savings.”
Benny Tänzer, Client Manager
Merchandising materials 20%