MasVisión has in recent years become a reference on the Spanish optical market. Their strategy focuses on providing a high-quality product at prices 30% below that of the industry average.
Whatever the lens correction, the customer gets the best value for money. The concept of “the end of expensive glasses” has been used for years in countries such as Germany or the United Kingdom, and is currently revolutionising the Spanish market.
MasVisión has been since 2008 part of GranVisión, a group specialising in optics in over 40 countries. In Spain, MasVisión possesses franchises, their own optical stores and partners and associates, forming a network of 191 optical shops nationally. Their franchise system offers the highest profit of the optical sector, with 15% of sales.
Given the recent exponential growth of the company, MasVisión thought it appropriate to contact Expense Reduction Analysts to control costs without sacrificing quality of service or being reflected on prices and services to clients.
Xavier Martinez, Expense Reduction Analysts consultant, conducted an exhaustive study of the company’s accounts, detecting an opportunity to reduce spending in the office supply cost category. Out of an expense of 66,500 Euros, Xavier Martinez managed to obtain annual savings of 29,400 Euros. The main challenge was to define the internal processes that would allow the control and management of office supply expenditure.
In order to find a solution, the strategy was to define a catalogue of products for all MasVisión retail outlets, allowing orders, control and approval via the internet. On another hand, a selection was made of providers capable of supplying IT consumables. Therefore, office supplies expenses have gone down by 44.2% in a year.
“MasVision’s general approach to optimise administration and define internal procedures has been central in the implementation of the strategy”, says Xavier Martinez from Expense Reduction Analysts. The consultant also praised “the team spirit within the whole company, and the great collaboration throughout the methodology process”.