ERA Spain were delighted to take part in the second edition of the “Entrepreneurs in Franchising” event in September at the Lázaro Galdiano museum in Madrid.

They had the pleasure of being part of an innovative panel set up by Miguel Agar Locatelli (Expansion Director of Dunkin Coffee Spain), Rodrigo de Sebastián (General Director of the Speedy Workshop Brand for Spain), and Roberto Rodriguez (Southern Europe Network Developer for  Expense Reduction Analysts – Europe).

The conversation revolved around the identifying and claiming of innovative components within the franchise industry and underlining the importance of innovation as a tool to articulate a solid, profitable and, above all, differentiating project. How innovation is made, how innovation is implemented, how its efficiency is evaluated, were some of the topics addressed.

The conversation was moderated by the journalist Raul Alonso Latorre, who has extensive knowledge of the franchise market in Spain.

After the event, guests were invited to network with the speakers over some cocktails.

ERA would like to thank the magazine, Emprendedores for a very well-organised and successful event.