Expense Reduction Analysts has been shortlisted for the International Superbrand accolade at the bfa HSBC British Franchise Awards, to be held at the Vox, Birmingham, on November 30.

ERA UK is a leading network of cost optimisation consultants, offering strategic advice and practical methods which optimise costs, improve supplier relationships and deliver Value Through Insight to businesses.
Globally they operate in over 40 countries with a network of more than 700 specialist cost consultants, delivering expertise in a wide range of major cost groups.

“We are absolutely thrilled to be finalists at the bfa HSBC British Franchise Awards for 2020! A lot of hard work from our staff and franchisees goes into building and maintaining an international business like ours and we are proud to be recognised in this way.” Phil Mowat, UK Director.

The awards evening is the flagship event in the franchising calendar and getting a nomination in itself is an achievement, proving the business works ethically and in the best interests of franchisees and staff, as well as successfully expanding its model globally, beating many other franchise systems who also entered under the category.

Pip Wilkins QFP, CEO of the British Franchising Association, congratulated the cost reduction company:
“ERA continues to explore international opportunities, and in 2019 really focused on upscaling in Central America, South America and the Middle East, with new territories including El Salvador, Honduras, Panama, Egypt and Saudi Arabia, with more plans in the pipeline. The operation is truly international.”

Andrew Brattesani, Head of Franchising, HSBC, said:
“Growing sustainably and effectively, ERA has 60 support staff in six support centres speaking 18 languages, ensuring that the wider network is able to communicate and grow. Portugal, Italy and Australia have seen the largest territory growth from 2018-19, and the ERA Global App allows for increased communication and ensuring the network can access relevant material from all over the world.”

Expense Reduction Analysts will go head-to-head against two other franchise systems in November.