ERA Group has been shortlisted for the International Superbrand accolade. The bfa HSBC British Franchise Awards are to be held at the Vox, Birmingham, on November 30.
The BFA HSBC International Superbrand Accolade
ERA UK is a leading network of cost optimisation consultants. They offer strategic advice and practical methods. Their work optimises costs, improves supplier relationships and delivers Value Through Insight to businesses.
Globally they operate in over 40 countries and use a network of more than 700 specialist cost consultants. They deliver expertise in a wide range of major cost groups.
“We are absolutely thrilled to be finalists at the bfa HSBC British Franchise Awards for 2020! Our staff and franchisees have put in a lot of hard work into building and maintaining an international business like ours. We are proud to be recognised for the BFA HSBC International Superbrand accolade.” Phil Mowat, UK Director.
The awards evening is the flagship event in the franchising calendar. Getting a nomination in itself is an achievement. The nomination for a BFA HSBC International Superbrand accolade proves the business works ethically. The accolade recognises ERA’s best interests to be that of franchisees and staff. It also recognises the successful global expansion of the ERA model, beating many other franchise systems who also entered under the category.
Congratulations
Pip Wilkins QFP, CEO of the British Franchising Association, congratulated the cost reduction company.
“ERA continues to explore international opportunities,” he said. “In 2019, ERA really focused on upscaling in Central America, South America and the Middle East They gained new territories including El Salvador, Honduras, Panama, Egypt and Saudi Arabia and with more plans in the pipeline. The operation is truly international.”
Andrew Brattesani, Head of Franchising, HSBC, said:
“Growing sustainably and effectively, ERA has 60 support staff in six support centres speaking 18 languages. They have ensured that the wider network is able to communicate and grow. Portugal, Italy and Australia have seen the largest territory growth from 2018-19. The ERA Global App allows for increased communication. It ensures the network can access relevant material from all over the world.”
ERA Group will go head-to-head against two other franchise systems in November.