By Giorgia Palazzo
Millennials and members of Generation Z are more environmentally conscious than their predecessors: they are your current and future most important stakeholders.
There are two routes that you can take to embrace the shift towards sustainability. Both provide totally different outcomes.
The first is an unethical one. Unfortunately, companies do it all the time. They find an initiative that resonates with their consumer, and boldly communicate it, but – crucially – distract consumers from the negative impacts of their business and accept the concrete risk of being labelled as a “greenwashing” company.
The bad news is that much like the global average temperature, greenwashing is on the rise.
The good news is that consumers are getting better at scrutinizing a company’s green credentials.
So, what’s the second route?
You can work with me and a team of highly specialized professionals to make your business more sustainable in a very concrete way. Not pretending.
You can reduce your impacts whilst optimizing your procurement and minimizing your risk.
Scope 3 emissions (all indirect emissions that occur in a company’s value chain) account on average for 75% of a company’s GHG emissions.
Working effectively with suppliers to reduce them is a process for which you need time, competencies, experience and dedicated resources; or you need a team like us with which you can share the challenge.
Once we’ve taken the action together, you should shout about it.
92% of consumers say they’re more likely to trust brands that are environmentally or socially conscious. They’re searching for those brands. Are you ready to join them?
Want to reduce your risk further? Read our whitepaper here.