Transforming businesses to be more sustainable is the puzzle I solve every day, and getting the pieces to fall into place is easier than you might think.

One of my clients supplies organic pesticides to the agricultural industry. Due to rapid business growth, they were facing 3 challenges: reducing their carbon footprint caused by business travel and commuting, offering more flexibility to employees, and encouraging healthy behaviour.

Additionally, there were two more points to be considered:

  • their parking lots could not sustain further growth without expansion
  • they were competing for the title of ‘most attractive employer’, and very keen to win.

In cooperation with a multidisciplinary project group representing all stakeholders, I designed a new mobility policy.

For the company car users, we defined electrification as the new norm. For the other employees, new commuting rules were established, with variable compensation depending on the mode of travel and also encouraging desired behaviour: low CO2 travellers are being rewarded with more compensation.

Furthermore, an app was introduced that tracks the mode of travel, so that users can automatically report their trips, privacy-proof. Reimbursement follows autonomously. And last but not least, with this app the company complies with the upcoming CO2 registration obligations.

The work that I do can help companies to overcome the risk of not tackling sustainability.

Want to reduce your risk further? Read our whitepaper here.